According to a survey from 2021, social media was the leading channel for consumers to evaluate and research products in Southeast Asia, with 26 percent of the respondents selecting it. In comparison, 11 percent of the respondents in Southeast Asia chose brand-owned sites as their main channel to research products in 2021.
Leading online channels for shopping research in Southeast Asia in 2021
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Other statistics that may interest you Social media in Southeast Asia
Overview
5
- Premium Statistic Number of global social network users 2017-2028
- Basic Statistic Global social networks ranked by number of users 2024
- Premium Statistic Social media: global penetration rate 2024, by region
- Premium Statistic Number of social media user accounts APAC 2024, by country
- Premium Statistic Social media penetration SEA 2023, by country
Internet usage
5
- Premium Statistic Internet economy size SEA 2015-2025
- Premium Statistic Internet economy size SEA 2023, by country
- Premium Statistic Internet penetration SEA 2022, by country
- Premium Statistic Internet users in Southeast Asia 2014-2029
- Premium Statistic Mobile internet users in Southeast Asia 2010-2029
Major platforms
6
- Premium Statistic Share of social media traffic SEA 2024, by country and platform
- Premium Statistic Most used online platforms SEA 2022
- Premium Statistic Market share of Facebook SEA 2023, by country
- Premium Statistic Market share of Instagram SEA 2023, by country
- Premium Statistic Market share of X (Twitter) SEA 2023, by country
- Premium Statistic Market share of YouTube SEA 2023, by country
Leading platforms by market
4
- Premium Statistic Market share of social media platforms Indonesia 2023
- Premium Statistic Social media platforms market share Philippines 2023, by type
- Premium Statistic Market share of mobile social media platforms Singapore 2024
- Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q4 2023
Social commerce
5
- Premium Statistic Market size of social commerce SEA 2021, by country
- Premium Statistic Leading online channels for shopping research SEA 2021
- Premium Statistic Leading online shopping channels by consumer spending SEA 2021
- Premium Statistic Share of first time shoppers on social media SEA 2021
- Premium Statistic Leading difficulties of shopping social media SEA 2021
Consumer behavior
5
- Premium Statistic Daily time spent spent using social media APAC Q1 2023, by country
- Premium Statistic Average number of social media platforms used per internet user APAC 2023, by country
- Premium Statistic Share of internet users using social media for work APAC Q1 2023, by country
- Premium Statistic Preference for virtual influencers to speak the same language SEA 2022, by country
- Premium Statistic Preference for virtual influencers to look ethnically similar SEA 2021, by country
Further Content: You might find this interesting as well
Facebook, & Bain & Company. (September 2, 2021). Leading online channels for shopping research in Southeast Asia in 2021 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/
Facebook, und Bain & Company. "Leading online channels for shopping research in Southeast Asia in 2021." Chart. September 2, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/
Facebook, Bain & Company. (2021). Leading online channels for shopping research in Southeast Asia in 2021. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/
Facebook, and Bain & Company. "Leading Online Channels for Shopping Research in Southeast Asia in 2021." Statista, Statista Inc., 2 Sep 2021, https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/
Facebook & Bain & Company, Leading online channels for shopping research in Southeast Asia in 2021 Statista, https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/ (last visited June 10, 2024)
Leading online channels for shopping research in Southeast Asia in 2021 [Graph], Facebook, & Bain & Company, September 2, 2021. [Online]. Available: https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/